Define the concept and guest
Identify whom you will serve, the experience you will offer and what will set your spa apart. A hotel project has different needs from an independent spa or wellness centre.
How to open a spa
Strategy first.
Then, the space.
An initial roadmap to organise decisions before investing.
Assess the business model
Work with demand, capacity, investment and operating cost assumptions. Build scenarios before committing resources; there is no universal cost for opening a spa.
Align design and operations
Plan circulation, treatment rooms, wet areas, storage and support spaces with maintenance, service times and the guest journey in mind.
Prepare the pre-opening
Define menus, standards, staffing, suppliers and training. Coordinate applicable technical requirements and permits with the relevant local specialists.
Measure and refine
Track treatment room occupancy, costs, average spend, satisfaction and retention. Use these indicators to decide what to improve and when.