Elena Gracheva
CEO & Founder of Spa Life GC
Originally from Russia, Elena grew up immersed in the Spa industry as it was the family business. Graduating from the Academy of Art and Culture in Russia and specializing in Spa Management at the Albada University Center, she brings over 20 years of experience in developing Spa and Wellness projects in the hospitality industry as well as independent ventures. With expertise in Spa revenue management and analysis as well as marketing and sales strategies, she has led Spa projects for renowned companies such as Nizuc Resort & Spa, Grupo Brisas, Fiesta Americana Grand Coral Beach, and JW Marriott.